Wasteland Creative was formed as an LLC in 2006 to merely serve as a “holding tank” for various projects I am working on at any given time. There are no investors. There is no business plan. There is no long-term road map to follow with a list of goals.
It’s just not necessary.
It is what it is and symbolizes my desire to have “time freedom” above anything else. I see so many people with everything they want financially, yet little time for their kids or precious time to enjoy their gains. They are slaves to the work week and often work 50-80 hours a week to merely keep what they have yet can’t truly enjoy.
The name is inspired from Isaiah 43:18-19 (NIV) which says, “Forget the former things; do not dwell in the past. See, I am doing a new thing! Now it springs up; do you not perceive it? I am making a way in the desert and streams in the wasteland.” I couldn’t express the mission and motivation any better.
Rarely have I ever done anything “the way everyone else does it.” And rarely have I been the type to just go with whatever the masses do or whatever the “powers that be” tell us we all need to do in order to achieve what we want.
Wasteland will constantly evolve and look different. It is based out of my home in the Lakewood area of Dallas (White Rock Lake) and at Mokah Coffee Bar located in Life in Deep Ellum where my “community” resides.
The goal is simple — stay in control of my time as much as possible and piece together the income I “need” while building toward what I “desire.”
And, of course, staying in t-shirts, jeans/shorts, hat and flip-flops as much as possible!
Right now, the activities of Wasteland Creative are:
* “Cottage 12″ development, online distribution and platform building (with direction from Heinlein Publishing Services)
* Part-time support to Life in Deep Ellum — finances and developing facility rental opportunities
* Part-time support to Pursuant Group — sales and marketing opportunities
* Wasteland Online — affiliate marketing, online merch sales
* Rivalry Press — early stage project idea centered around college sports rivalries
